E-commerce · Art direction
Kiln & Co
An online shop for hand-thrown ceramics, shot and laid out so each glaze looks the way it does on the kitchen table.
Client
Kiln & Co Ceramics
Role
Art director, web design
Timeline
12 weeks
Services
E-commerce · Photo direction · Glaze palette
Product page
The brief
Hand-thrown ceramics looked flat and grey online, so customers sent back pieces that didn’t match the photos.
The approach
We shot every glaze under the same north-window light and built the shop around a colour chip for each glaze, so the colour on screen is the colour on the table.
Arch mark
Glaze palette
Outcome
Conversion rate up from 1.2% to 3.1%.
3.1%
conversion rate, up from 1.2%
−46%
returns over colour
Returns for “not the colour I expected” basically stopped.
Lea Holm, founder of Kiln & Co
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