Ida
Lund.
I design identities and interfaces for brands people keep coming back to. Eleven years, 64 brands, one deck of favourite colours.
Now rebranding Norrland Roasters
IL-01
Trusted by
Index · 07 projects
Selected work
Seven projects from the last four years. Click a row to open its reel, or hover the deck above to jump in.
IL-00 · Since 2015
Ida Lund
C0 M85 Y95 K0 · #FF4B1F
About
Hej, I’m Ida.
I’m a brand and product designer in Copenhagen. I spent six years at two studios before going independent in 2015, and I still work the same way: one problem, one strong idea, carried all the way to the shelf.
Most clients stay for years. I work with founders and in-house teams on identities, packaging, apps and magazines, usually as a team of one and sometimes with a writer, a developer and a photographer I trust.
Based in
Copenhagen, working worldwide
Previously
Studio Nord, Fold & Co
Speaks
Danish, English, Swedish
Tools
Figma, Illustrator, Glyphs, Framer
Process
From brief to shelf in four moves
Every project runs on the same four steps. Here they are on Norrland Roasters, the filter bag now sold in 230 shops.
Two workshops, ten shop visits and a lot of coffee. I write down what the client says and what the shelf says back.
Workshop · Shelf audit · BriefA grid, a type scale and one rule everyone signs: the roast date must read from two metres away.
Grid · Type scale · Colour systemTwelve rounds on the front of the bag. Every measurement goes to the printer in redline, so nothing is left to guess.
Redlines · Print specs · 24 SKUsApproved on version 12. Press check in Malmö, files handed over with a brand guide, on shelves six weeks later.
Press check · Brand guide · Handover
Recognition
Kind words and a few trophies
Most of my clients come back for the next project. Now and then a jury agrees with them.
“
Ida gave a bank a colour people actually look forward to opening.
Maja Berg
Head of Product, Halo Bank
Contact · Booking Q1 2027
Let’s make something worth keeping.