Brand system · Wayfinding
Vela Mobility
A transit brand that works at 40 metres and at 4 centimetres, from platform signs to the rider app.
Client
Vela Transit
Role
Brand lead
Timeline
9 months
Services
Brand system · Wayfinding · Rider app
Platform signage
The brief
Vela was launching in fourteen cities at once, each with its own signage rules and languages.
The approach
A sail mark that reads at forty metres, a green that survives rain and sodium light, and a sign kit city teams can put together without calling us.
Sail mark
Rider app
Outcome
Rolled out across 14 cities in nine months.
14
cities live in nine months
3 s
average time to find a platform in tests
The kit did half of our onboarding for us.
Tomas Berg, head of operations
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